Nova Campaign
A digital campaign for a tech startup launch.
CATEGORIES
Creative Direction
Visual Storytelling
Content & Marketing Assets
Motion & Micro-Interactions
CLIENT
NovaTech
DURATION
8 weeks
Challenge
NovaTech was preparing for a product launch and needed a digital campaign that would generate buzz and capture attention quickly. The challenge was designing a system that worked across multiple channels while maintaining a strong, unified identity.
Approach
I led the creative direction, producing visual assets for social media, landing pages, and digital ads. The design emphasized bold typography, energetic color palettes, and dynamic motion to build excitement. Clear messaging and adaptable templates ensured the campaign stayed cohesive across platforms.
Outcome
The campaign created strong pre-launch engagement, driving traffic to the landing page and building anticipation for the product. Feedback highlighted the professional yet fresh aesthetic, and the templates allowed NovaTech’s internal team to extend the campaign with ease.
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